TechNow: The successor of the HTC One Mini (2013) will sport an odd name

Sometimes it really is simple to name products, but then there are manufacturers who can’t seem to help themselves from constantly fiddling with branding. Liked that Galaxy S 4 Zoom last year? Unless you’ve been keeping up with the industry, would you ever know to look for the Galaxy K Zoom instead of the GS5 Zoom? Today’s example of branding defying our expectations is a little less unpredictable than that leap, but it’s still a head-scratcher nonetheless, with word that the HTC One M8 mini may instead arrive as the One mini 2.

A leaked press image also shows the absence of the duo camera

After all, just as we had the original One and One mini, logic only seemed to dictate that the One M8 would get a corresponding One M8 mini. But while HTC seems to have gone out of its way to avoid the juxtaposition of “One” and “2” for its flagship, going so far as to make the model’s codename part of its official designation, the presence of a single word breaking them up may be enough to make HTC comfortable with leaving out the “M8” for the phone’s pint-sized sibling.

Should we also look forward to a One max 2? Well, we haven’t even heard rumors about that one yet, regardless of what it’s called, and it may be too soon to say if HTC is even interested in returning to the phablet form factor.

Rumors once claimed that the One mini 2 could launch sometime this month, and while we haven’t heard an update on those plans in a while, they may still be happening, hopefully giving us a chance to see the phone go official in just another couple weeks.

Learn more about the camera on this device here!

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