As the
Apple vs. Samsung trial continues, one of the coolest things is that the
defense (Samsung) has access to Apple’s internal documentation, which is doing
a great job at showing just how vulnerable the company is. We’ve seen
allegations coming and going over how Apple feels at a loss in its ability to
show customers its innovation when diluted by Samsung’s competition. Obviously
Samsung is just one of Apple’s threats, and some new information today
expresses Apple’s deeper concerns regarding Android as a whole.
According
to an internal document that came from Apple’s sales department, Android has
the potential to stall the iPhone’s growth year-over-year. Until this day,
we’ve never seen the iPhone decline in sales, but that could be due to the fact
that Apple keeps broadening its reach internationally. A summary of the
document that was posted today on Re/code reads:
“Competitors
have drastically improved their hardware and in some cases their ecosystems,” a
member of Apple’s sales team wrote in a document that was prepared as part of a
fiscal 2014 offsite meeting. Portions of the document were shown Friday to the
jury in the Apple-Samsung case.
Other
concerns noted in the document included the idea that Android rivals were
“spending ‘obscene’ amounts of money on advertising and/or carrier channel to
gain traction” and that mobile carriers had an interest in limiting iPhone
sales because of, among other things, the high subsidies they had to pay on the
device.
More
documents should surface in the next coming days, so stay tuned as we learn
more about what keeps Apple worried lately.
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