TechNow: Apple iPhone 5s has its multiple talents showcased in a new advertisment

The new commercial’s music is a cover of a song by the rock band Pixies which is entitled “Gigantic.” It showcases the multiple talents of the iPhone 5s, including its multimedia chops and its ability to measure heart rate via an app from the App Store. The latter is a subtle jab at Samsung which has the heart rate monitor of the Galaxy S5 as one of the centerpieces of the handset’s own marketing campaign.

Apple’s ad finishes with the tagline “You are more powerful than you think.”