Friday, April 18, 2014

TechNow: Apple to introduce its own music identification service with Shazam


The popularity of services like Shazam and SoundHound have proven to be quite substantial lately. To even consider it possible for your smartphone to detect a song that’s playing on the radio a decade ago was a dream. Today however, we see services like Bing being able to detect songs natively without the need of a third-party app, and it seems Apple wants to follow these footsteps.

Bloomberg reports that Apple plans to bring song identification to iOS 8, and apparently the company will use Shazam to get the job done. The report mentions that:


“The company is planning to unveil a song-discovery feature in an update of its iOS mobile software that will let users identify a song and its artist using an iPhone or iPad, said two people with knowledge of the product, who asked not to be identified because the feature isn’t public. Apple is partnering with Shazam Entertainment Ltd., whose technology can quickly spot what’s playing by collecting sound from a phone’s microphone and matching it against a song database.
The song-identification feature will be integrated into the mobile software in the same way that Twitter’s service is currently incorporated, meaning consumers don’t need to separately download it. Among the ways it can be used will be through Apple’s voice-activated search feature, Siri. An iPhone user will be able to say something like “what song is playing,” to find out the tune’s details, one person said.”

We should expect these changes to happen with iOS 8 in Apple’s WWDC event in June. Some of us sadly prefer SoundHound’s capabilities and features when compared to Shazam, but we’re sure there are some of you who disagree. Let’s hope the service “just works” as Apple always intends things to do so, and not always succeeds.

Bloomberg

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