A report by ZDNet Korea says Samsung increased its tablet market share to 23% in the first quarter this year. Unnamed senior executives from the Korean giant reveal that it shipped 14 million tablets during Q1.
The above sales number is much higher than the one from the previous quarter by 200,000 units. This is hardly a surprise as the company introduced the Samsung Galaxy Tab Pro lineup and the Galaxy Note Pro 12.2 in CES, Las Vegas. Samsung sold 40 million tablets in 2013.
Samsung’s latest share of the tablet market is still lagging behind Apple and the 30% it commands thanks to the iPad family. The Korean company aims to overtake its Cupertino-based rival this year by moving as many as 100 million tablets.
The manufacturer plans to achieve the feat by introducing tablets to just about every price range – from entry-level devices like Samsung Galaxy Tab 3 Lite, all the way to fully loaded full-size models like the Galaxy Note 12.2 LTE. The recent launch of the Samsung Galaxy Tab 4 family is yet another indication of the strategy at work.
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| The Samsung Note Tablets - their highest end tablet lineup with Wacom digitizer and S Pen |
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| The Samsung Galaxy Tab Pro lineup - their high end tablets |
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Samsung Galaxy Tab 4(s) - their budget tablet offering
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