So wireless charging
has existed for quite some time, but doesn’t seem to have caught on as well as
manufacturers expected. Nokia’s
decided to change the way people look at wireless charging and will be
including wireless chargers with their Lumia 930 smartphone.
The Lumia 930, just
like the 920, has qi wireless charging built right into the handset. By
packaging a free charging dock with the 930, Nokia is most likely hoping to
establish qi inductive charging as the US standard as a wireless charging
solution.Qi does have a
competitor in PMA, which is the technology that the Nokia 1520 is currently
using, so it does have a rival in the no-cable charging game.
With this strategy
it seems that Nokia is certainly making the right move in having users become
more adapted to using wireless charging technology. Having to buy add-ons and
accessories can certainly be a pain (which is probably why it hasn’t caught on
that much), but by giving away the feature (free is always enticing, after all)
they are definitely adapting the right strategy. And who knows? They might just
make qi the dominant player in the wireless charging game after all.
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